WORLD2B



HISTORY

WORLD2B

was born in New York but its soul is rooted in Latin America. It emerged as more than just a brand; it is a creative movement that fuses design, fashion and culture for people who are in the process of “becoming.” Its philosophy is summed up in a simple but powerful mantra: “Being has two sides: the one we show the world and the one we keep inside; they are not opposites, they are balance”

This balance invites us to embrace both our actions and style and our emotions and dreams to live authentically.

The Mask as a Symbol of Identity

From the beginning, World2B sought a symbol that embodied this duality. Thus the World2B mask was born. Its design emerged after sketching faces and geometries until it reached a shape that represents the two faces of being. It is not just an accessory; it is a tool of expression that highlights both the inner and outer identity without revealing everything. The mask is comfortable to wear, made from lightweight materials and designed to accompany the wearer in different contexts: concerts, creative sessions or intimate moments.

INSPIRATION

  • Daft Punk: el dúo francés popularizó sus cascos de robot en los 90. Los veían como un “experimento filosófico” para explorar la frontera entre ficción y realidad rollingstone.com y conectar su música con el glam sci‑fi de grupos como Kraftwerk y Ziggy Stardust rollingstone.com. Thomas Bangalter señaló en 2024 que estas identidades robóticas les daban anonimato y libertad, aunque también creaban distancia con el públicomusictech.com.

  • Gorillaz: Damon Albarn y Jamie Hewlett fundaron esta banda virtual en 1998 como crítica a la superficialidad televisiva; pensaron que MTV carecía de sustanciaen.wikipedia.org. Al crear un grupo “prefabricado” pero interesanteen.wikipedia.org, usaron personajes animados que permitían presentarse de forma creativa y conectar con la audiencia sin mostrar sus rostros.

  • MF DOOM: el rapero Daniel Dumile adoptó una máscara inspirada en Doctor Doom en 1997. Comenzó con una media en la cara y luego pasó a una máscara metálicaundergroundhiphopblog.com que servía como escudo y simbolizaba su renacimiento artísticoundergroundhiphopblog.com. Con el tiempo se convirtió en un emblema de resiliencia y de que el verdadero arte reside bajo la superficieundergroundhiphopblog.com.

Vision and Growth

World2B does not confine itself to a single style; it is a project in constant discovery. The brand continues to grow and explore, inspired by artists who defied norms and by its surrounding community. Its goal is to help from the real and the authentic: creating honest products that invite reflection, comfort and balance. The founders know that building a movement like this is challenging, but believe that nothing is impossible when acting with purpose.